Branded, Episode 2
This All-State Ad is my new favorite commercial. Not only is there a strong grand statement--truly a manifesto and All-State even calls it an anthem--but it directly relates to the brand story of insurance. And they didn’t even need Snoopy.
In response to the increasingly crazy ads from Geico, Allstate introduced a ‘presidential ad’ with a serious tone and a somber approach. Yet another example of the phenomenon of a company eventually taking IP intended to be serious that eventually turns into a punchline.
The Main Campaigns