(re)branded

A second attempt at a podcast about different approaches to, and interpretations of, advertising.

Branded, Episode 1

Follow-Up

I found an example of what kind of ‘branding’ the podcast is all about, with Burberry. A brand that changes, even significantly, can also be authentic, but it has to be good at Storytelling.

The Disney's mis-steps in marketing the movie Frozen, and the wrong-headed argument about why misleading messaging was ok.

After talking about Frozen as a calculated move, let’s look at the Lego movie as the ultimate example of the win-win-win marketing solution. (Company wins more money, consumers win with more admiration of a loved product, and the brand is served at the high level.)

 

Facebook

Facebook’s first attempt at formal advertising is a bizarre and awkward brand manifesto.

Facebook first home’s ad was actually pretty funny in a quirky sort of way, and the entire campaign was a more approachable, if not somewhat flawed, attempt at brand advertising. 

But the new ‘grounded’ campaign is actually some of the more brilliant stuff I’ve seen from a technology company. It shows best use cases of the core product, a brand story, and ties the brand to the product. A+

Finally, the nerd credit for making an ad about community (facebook groups) is pretty impressive in the latest ads.

The backlash of Facebook buying Rift.

The backlash of Facebook buying WhatsApp.

Bryan MortensenComment